121MCV Sales & Marketing E-marketing

121MCV E-marketing

E-marketing has in the past been considered as the poor relation compared to traditional marketing techniques or valid only for purely internet based businesses. However, the success that e-marketing now enjoys has clearly shown that any company which does not have an e-marketing side to their business development is missing out on the huge opportunities on offer through this medium.

This is particularly true for Small and Medium sized Enterprises (SME’s) without the marketing budgets available to larger companies. The cost effective and highly targeted nature of E-marketing, together with the ability to monitor the results quickly and accurately means that e-marketing campaigns can be honed in real time to produce the best possible results and Return on Investment (ROI).

121MCV E- marketing can bring many unique benefits to your marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a national, european or global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ERCM) systems.

121MCV Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO) banner ads on specific websites and e-mail marketing , and Web 2.0The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

121MCV Marketing Exposure
 
Except in a very few cases, your e-marketing activity will not be employed in isolation but will be part of your company's overall business development activity. With an integrated e-marketing programme, you will be able to use your website and other on-line activities as key elements which complement and considerably add to your off-line marketing activities. The resulting powerful combination of the two is your key to success, whether you are looking to increase your awareness or your sales promotion activities, or you wish to improve your customer relationships